Ruslan Baginskiy x Galeries Lafayette: 12 Windows, a Pop-Up, and Shop-in-Shop.
During Couture Fashion Week in Paris, Ukrainian brand Ruslan Baginskiy unveils a total takeover of Galeries Lafayette. The project marks the brand’s 10th anniversary with a large-scale presence at one of the most iconic department stores in the world – Galeries Lafayette Paris Haussmann. A historic Art Nouveau building from 1912, Galeries Lafayette has long been a global stage for fashion, design, and cultural storytelling. A destination frequented by over 27 million visitors per year.
From July 8 to August 25, 2025, Ruslan Baginskiy presents a multidimensional takeover including:
– 12 main windows reimagined by the Ukrainian designer
– a ground-floor pop-up space,
– a shop-in-shop on the second floor.
“For me and the team, this is more than a project – it’s a story about our home. About
Ukrainian culture: its strength, grace, creativity, and ability to inspire the world.
Thousands of people will pass by these windows every day this summer. We believe
in the language of culture – and every window becomes our voice. A voice about
Ukraine’s beauty and about loving who we are.”
– Ruslan Baginskiy
“I didn’t want the windows to simply display products — I wanted them to share their cultural origins. That’s how the idea of this display as a street exhibition came to life —a story about Ukraine, and the beauty we must preserve.”
– Ruslan Baginskiy
The takeover is titled Ruslan Baginskiy Tales – a visual narrative combining contemporary design and traditional techniques. Each of the 12 windows tells a different story. Among them:
– A tribute to willow weaving from the village of Iza — a craft recognized by UNESCO as intangible cultural heritage of Ukraine. In summer 2023, the brand collaborated with artisans from Iza to create a signature woven bag.
– A sculptural display of mannequins inspired by Ukrainian artists Kazimir Malevich and the Ukrainian avant-garde scene.
– Two windows in the colors of Ukraine, blue and yellow, housing an oversized baker boy cap and exaggerated RB bird charms .
Ruslan Baginskiy Tales is on view from July 8 to August 25, 2025 at Galeries Lafayette Paris Haussmann.
