A Handcrafted Holiday
Meet the RB Pop-Up at TSUM, Ukraine’s Main Department Store, standing strong today. Happening now ’til New Year’s Day 25’
Oversized handcrafted wooden beanies, scarves, and gloves, decorate the brand’s flagship stores across Ukraine in Kyiv, Lviv and Odesa. The brand also opened a dedicated pop-up shop at Ukraine’s premier department store, TSUM Kyiv, a historic landmark and a central hub for fashion in Ukraine, maintaining its operations even during the war.
The use of natural and tangible materials in holiday decorations reflects RB values of handwork and artisanal knowledge put not only into headwear, but also into spaces.
Meet the RB Pop-Up at TSUM, Ukraine’s Main Department Store, standing strong today. Happening now ’til New Year’s Day 25’.
Every element — from the larger-than-life, handcrafted sculptural objects to the tiny thoughtfully hand-embroidered “RB’s” — tells a story of creativity, craft, and Ukrainian resilience.