RB crystal-embellished Baker Boy Cap

NAQT VANE, the new music project from Japan formed by the vocalist Harukaze and the producer Hiroyuki SAWANO, breathes a wind of change into the music industry with the group’s outstanding melodies that are becoming a great sensation internationally. With their debut digital single ‘Break Free’, a very powerful and energetic song, the group sets off to have a global impact that’s helping them achieve their ambitious goals while breathing a new wind into each story and finding a place of everyone’s own with their songs. Sicky Magazine talks with Harukaze about the recent origins of the group, the meaning of their musical creations, their ambitions, and future projects that are coming really soon to find out more about this really exciting and promising music movement.

It’s 2019 and I’m standing in front of an iPhone streaming live on @sunnei IGTV. I’m trying on clothes from their collection while thousands of followers watch me undress and hang around in what, to me, feels like an embarrassing spectacle. But it seems to be working — a €2000 coat gets sold. My friends chuckle from behind the camera — they asked if I’d do it — as it’s as fun for them as it is for me, this whole thing. Something else gets sold, someone says, a moment that now reminds of the Selling Sunset “ring-that-bell” cliché when a multimillion-dollar home gets sold at the Oppenheim Group. My friends chuckle from behind the camera during the livestream — they asked if I’d do it — as the whole experience is as funny for them as it is for me. Since its founding in 2015, the Milan-based fashion and design brand Sunnei has come to signify a powerful code of playful essentialism that extends beyond clothes to become a whole lifestyle. For me personally, it has come to signify an adjacency — and friendship! — with many members of the Sunnei crew, past and present.

WHAT DO YOU EXPECT FROM THIS NEW FACET OF YOUR PROFESSIONAL CAREER? HOW DO YOU SEE THE FUTURE OF NAQT VANE? 

I want this project to be the new challenging chapter of my life and I’m sure this will change my life. The fact that I’m standing at the startline of my dream path is such an exciting event. As for NAQT VANE’s future, we want to go on a world tour and pack stadiums. I don’t just want to play at big venues, I want to see stadiums packed with people who create NAQT VANE together with us. You gotta manifest, and dream big, right?

It’s 2019 and I’m standing in front of an iPhone streaming live on @sunnei IGTV. I’m trying on clothes from their collection while thousands of followers watch me undress and hang around in what, to me, feels like an embarrassing spectacle. 

It’s 2019 and I’m standing in front of an iPhone streaming live on @sunnei IGTV. I’m trying on clothes from their collection while thousands of followers watch me undress and hang around in what, to me, feels like an embarrassing spectacle. But it seems to be working — a €2000 coat gets sold. My friends chuckle from behind the camera — they asked if I’d do it — as it’s as fun for them as it is for me, this whole thing. Something else gets sold, someone says, a moment that now reminds of the Selling Sunset “ring-that-bell” cliché when a multimillion-dollar home gets sold at the Oppenheim Group. My friends chuckle from behind the camera during the livestream — they asked if I’d do it — as the whole experience is as funny for them as it is for me. Since its founding in 2015, the Milan-based fashion and design brand Sunnei has come to signify a powerful code of playful essentialism that extends beyond clothes to become a whole lifestyle. For me personally, it has come to signify an adjacency — and friendship! — with many members of the Sunnei crew, past and present.

Ruslan Baginskiy image

It’s 2019 and I’m standing in front of an iPhone streaming live on @sunnei IGTV. I’m trying on clothes from their collection while thousands of followers watch me undress and hang around in what, to me, feels like an embarrassing spectacle.

Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
Ruslan Baginskiy image
WHAT DO YOU EXPECT FROM THIS NEW FACET OF YOUR PROFESSIONAL CAREER? HOW DO YOU SEE THE FUTURE OF NAQT VANE?
I want this project to be the new challenging chapter of my life and I’m sure this will change my life. The fact that I’m standing at the startline of my dream path is such an exciting event. As for NAQT VANE’s future, we want to go on a world tour and pack stadiums. I don’t just want to play at big venues, I want to see stadiums packed with people who create NAQT VANE together with us. You gotta manifest, and dream big, right?
Liquid error (snippets/article-redesign-product-card line 37): product form must be given a product
Ruslan Baginskiy image
Ruslan Baginskiy image
I want this project to be the new challenging chapter of my life and I’m sure this will change my life. The fact that I’m standing at the startline of my dream path is such an exciting event. As for NAQT VANE’s future, we want to go on a world tour and pack stadiums. I don’t just want to play at big venues, I want to see stadiums packed with people who create NAQT VANE together with us. You gotta manifest, and dream big, right?
Liquid error (snippets/article-redesign-product-card-with-image line 37): product form must be given a product
shop now