RUSLAN BAGINSKIY FALL 2026, STARRING OLEKSANDR RUDYNSKYI
Actor Oleksandr Rudynskyi is the face of Ruslan Baginskiy’s Fall 2026 campaign. Shot at the brand’s Kyiv office, the campaign strips away elaborate set design and complex narratives in favor of an intimate series of portraits. In each frame, Oleksandr wears a signature piece from the fall collection, shifting effortlessly from one character to another.
This fall, Ruslan Baginskiy presents a wide range of accessories, from everyday beanies, baseball caps, and gloves to more statement-making headwear featuring animal prints and crystal embellishments, alongside updated wide-brim silhouettes.
The portrait series is accompanied by a selection of short video interviews. Following his leading role in the BAFTA-winning “Rock, Paper, Scissors”, Oleksandr continues to work across Ukraine and internationally. Among his upcoming projects is “Gundam”, set to be released on Netflix. In conversation with the brand, he reflects on the roles and objects that help him unlock a character, the things that bring him back to himself after a transformation, working across Ukrainian and international stages and screens, and, of course, his favorite headwear.
“I really value the fact that pieces with such different personalities can coexist within our collections, resonate with completely different people, and at the same time bring them together. A hat can entirely shift the mood of a look — or even change the way we perceive a person. There is a certain magic in that transformation, and that is exactly what we wanted to capture in the shoot with Sasha,” says Ruslan Baginskiy.
