Friend Charity Drop
«Meet FRIEND — a charity baseball cap by Ruslan Baginskiy and Sviatoslav Vakarchuk, one of Ukraine’s favorite music artists.
The project brings together one of RB’s signature baseball cap shapes and the Ukrainian word “Друг” — “Friend” — handwritten by Sviatoslav and recreated in embroidery. At its heart is a simple idea: being a friend means being there and showing support.
100% of profits from the FRIEND cap will be donated to national rehabilitation center UNBROKEN to support advanced prosthetics for Ukrainian service members.
The cap comes in a classic black version with white embroidery, alongside a collector’s edition limited to just 20 pieces. Made in vivid blue with orange embroidery, the special edition references the recognizable colors of Model, Okean Elzy’s iconic album that a generation of Ukrainians first discovered on cassette. Each collector’s cap comes in special cassette-inspired packaging and hand-written thank you note.
