Ruslan Baginskiy unveils Postcards, the brand's Spring–Summer 2026 campaign.
For Spring–Summer 2026, Ruslan Baginskiy presents Postcards — a campaign exploring the relationship between place and memory.
Traditionally, postcards capture a destination — yet they are equally defined by what is written beyond the image: a personal gesture and a moment translated into words. The RB spring-summer campaign unfolds as a curated series of summer impressions, where the moment becomes central. Rather than documenting a location, Postcards focuses on the sensation of being there.
Captured on the island of Milos, Greece, the campaign is set against landscapes shaped by distinct natural geometry. These surroundings accentuate the structural qualities of the collection: open plains of wide-brim of summer hats, intricate transformer HatBags — designed to function both as hat and bag — and a new series of handcrafted fruit and vegetable charms, inspired by market-found keepsakes.
“With Postcards, I was thinking about how places stay with us — not as images, but as feelings we return to. This collection is about holding onto that sense of presence,” comments Ruslan.
All Ruslan Baginskiy hats continue to be crafted in Ukraine, where the brand develops its millinery practice through material expertise, precision, and continuity of craft.
The Spring–Summer 2026 collection is available at ruslanbaginskiy.com, through selected international partners, and in Ruslan Baginskiy stores in Ukraine and Warsaw, as well as at the brand’s shop-in-shop at Galeries Lafayette Paris Haussmann
